Why GA4 Is Different
GA4 isn't just an update—it's a complete overhaul of how Google approaches analytics. Event-based instead of session-based, with focus on privacy and cross-platform tracking.
Correct GA4 Setup
Basic Configuration
- Configure datastreams for web and app
- Activate Enhanced Measurement for automatic events
- Set data retention to 14 months
Custom Events
Define events that matter for your business:
- Scroll depth triggers
- Video engagement
- Form interactions
- Custom user actions
Advanced Features
Explorations
GA4's most powerful feature for analysis:
- Funnel exploration for conversion path analysis
- Path exploration for user behavior
- Segment overlap for audience analysis
Audiences
Build advanced audiences for remarketing:
- Predictive audiences
- Custom dimension audiences
- Sequential audiences
Conclusion
GA4 requires a different mindset, but offers more powerful analysis capabilities than Universal Analytics.
