Tracking & Analytics

    Data that gives you insights

    Without reliable data, marketing decisions are based on guesswork. We ensure a watertight tracking setup so you know exactly what works and where to optimize.

    Server-side tracking
    Cookieless tracking solutions
    GDPR-compliant setup
    Conversion tracking
    Custom reporting
    Data-driven insights
    What we offer

    Complete tracking & analytics solutions

    From basic setup to advanced data streams, we ensure you always have the right data.

    Google Analytics 4

    Professional GA4 implementation with event tracking, e-commerce, and custom dimensions.

    Google Tag Manager

    Structured tag management for efficient management of all your tracking pixels.

    Server-Side Tracking

    More reliable data with server-side tagging, less dependent on browser limitations.

    Conversion APIs

    Direct integration with Meta, Google, and other advertising platforms for accurate attribution.

    Our Approach

    Tracking you can trust

    Audit & Analysis

    We analyze your current setup and identify gaps and improvements.

    Strategy & Design

    A custom measurement plan with all events and conversions that matter to you.

    Implementation

    Technical implementation of tracking with extensive testing and validation.

    Reporting & Insights

    Custom dashboards and reports you can use directly for decisions.

    Reliable marketing data as the foundation for growth

    In a world where adblockers, privacy regulations and the disappearance of third-party cookies put data quality under pressure, a professional tracking setup is not a luxury but a necessity. We implement server-side tracking and first-party data strategies that ensure reliable, complete data – regardless of which browser or privacy settings your visitors use.

    From data to actionable insights

    Collecting data is only the first step. The real value comes when you turn that data into insights that drive your marketing decisions. We build custom dashboards and reports that show exactly which channels, campaigns and pages perform best. This way you make decisions based on facts, not gut feeling, and invest your budget where it delivers the most return.

    Frequently asked questions about Tracking & Analytics

    Server-side tracking is less sensitive to adblockers and browser privacy settings. This results in more complete and reliable data, which is essential for accurate marketing attribution.

    We can audit your current setup. Many websites have tracking that is not fully compliant with GDPR. We ensure a cookieless-first approach that respects privacy.

    GA4 is the newest version of Google Analytics with event-based tracking, better privacy features, and machine learning capabilities. Universal Analytics has been phased out and no longer works.

    Yes, we build custom dashboards in Looker Studio (formerly Data Studio) directly connected to your data sources for real-time insights.

    Ready for reliable data?

    Discover how we take your tracking and analytics to the next level.

    Let's Talk