More sales for your fashion webshop

Reach fashion-conscious shoppers ready to buy

Fashion e-commerce is competitive, but with the right strategy you can grow. We help your webshop stand out with Google Shopping, Meta Ads and smart remarketing.

Why many fashion webshops struggle with growth

You have beautiful products, but sales are lagging. Meanwhile:

• You lose visitors to large players like Zalando and ASOS
• Your advertising costs are too high for your margins
• You get traffic but it doesn't convert
• You don't know which products and campaigns are profitable

In fashion e-commerce, having beautiful products isn't enough. Large players dominate search results and invest millions in advertising. As a smaller webshop, you need to be smarter, not work harder. That means focusing on niches and products where you can win, with targeted campaigns reaching the right audience at the right moment in their purchase journey.

The result? Your ad budget disappears without clear ROI.

Multichannel advertising that converts

We build a strategy that works for fashion e-commerce:

• Google Shopping campaigns optimized for margin and ROAS
• Meta and TikTok Ads for brand awareness and retargeting
• Dynamic remarketing to recover abandoned carts

Our multichannel approach combines Google Shopping's buying intent with social media's inspirational power. We optimize your product feed so products look their best in Shopping results, while Meta and TikTok Ads drive brand awareness and repeat purchases. Dynamic remarketing captures abandoned carts and brings potential buyers back to your webshop exactly when they're ready to purchase.

Result: higher sales with better profit margins.

Self-managing vs. specialist

Many webshop owners manage their own ads. But that has drawbacks:

Fashion advertising requires technical expertise beyond just setting up campaigns. Product feed management, dynamic remarketing and audience segmentation are complex disciplines where specialization directly translates to better results. By outsourcing this expertise to a specialist, you can focus on what you do best: sourcing beautiful products and building your brand.

What is a good ROAS for fashion?

Depending on your margins, we aim for a ROAS of 4-8x. With the right strategy, this is achievable for most fashion webshops.

Average 20-40% more revenue with the same ad budget.

Complete e-commerce advertising strategy

At Nexum Digital, you get an approach tailored to your brand:

• Google Shopping campaigns with optimized product feed
• Meta Ads for prospecting and remarketing
• TikTok Ads setup (optional)
• Dynamic remarketing for abandoned carts
• Monthly reporting with ROAS and revenue analysis
• Ongoing optimization and A/B testing

Our package for fashion webshops covers everything you need to advertise profitably across multiple channels. We start with a thorough analysis of your product catalog, identifying products with the best returns. From there, we build a campaign structure that scales with your growth, including seasonal peaks around sales and collection launches.

Everything you need to grow your webshop.

Receive a custom proposal

Is this suitable for your webshop?

Our approach works best for:

• Fashion webshops with at least 100 products
• Webshops with an average order value from €50
• Brands that want to grow beyond just organic traffic
• Webshops already generating some revenue and wanting to scale
• Minimum €1,500/month ad budget available

Our approach is most effective for fashion webshops that already have a solid foundation and are ready to scale. With a broad product offering, we can optimize for best-performing categories and leverage seasonal trends. A minimum ad budget of €1,500/month is needed to collect enough data for effective optimization in the competitive fashion market.

Schedule a free consultation

What fashion webshops achieve with our campaigns

• ROAS of 4-8x depending on margins
• 20-50% more revenue within 3 months
• Lower cost per acquisition
• Better brand awareness via social ads

Achieve the same results

Answers to your questions