More sales for your food webshop

Reach foodies ready to order

The online food market is growing explosively. We help your webshop grow with smart Google Shopping, Meta Ads and remarketing that drives repeat purchases.

Why many food webshops struggle with growth

You have delicious products, but sales are stagnating. Meanwhile:

• You compete with supermarkets and large e-commerce players
• Your margins are tight and every ad euro must pay off
• You get first orders but few repeat purchases
• You don't know which products and campaigns are profitable

The food e-commerce sector is unique due to the combination of low margins per product and high repeat purchase potential. Many food webshops focus too much on the first purchase and forget that the real value lies in customers who come back. Without a strategy focused on customer lifetime value rather than one-time sales, you can never advertise profitably in this competitive market.

The result? Your ad budget disappears without clear ROI.

Advertising focused on repeat purchases and bundles

We build a strategy that works for food e-commerce:

• Google Shopping with appetite appeal — professional food photography
• Meta Ads with video content for social proof
• Subscription and bundle remarketing for higher CLV

Our food e-commerce strategy revolves around two pillars: appetite appeal and repeat purchases. We ensure your products look irresistible in Google Shopping and social ads with professional food photography. Additionally, we build remarketing and email campaigns that encourage repeat purchases and subscriptions, increasing customer lifetime value and making your advertising profitable.

Result: more repeat purchases and higher customer lifetime value.

Self-managing vs. specialist

Many food webshop owners manage their own ads. But that has drawbacks:

Food advertising requires a specialist who understands that the real value isn't in the first order, but in lifetime customer value. An expert knows how to promote subscription models and bundles, how to plan seasonal campaigns around holidays and BBQ season, and how to create visual content that makes mouths water. These are specializations you don't just learn overnight.

What is a good ROAS for food?

Food often has lower margins but higher repeat purchase rates. We optimize for customer lifetime value, not just first purchase.

Focus on 30-50% repeat purchases within 90 days.

Complete food advertising strategy

At Nexum Digital, you get an approach tailored to your brand:

• Google Shopping campaigns with optimized product feed
• Meta Ads with focus on appetite appeal
• Remarketing for repeat purchases and bundles
• Email integration for subscription marketing
• Monthly reporting with CLV analysis
• Ongoing optimization and A/B testing

Our food e-commerce package is designed to tackle the unique challenges of the food industry. We optimize your product feed with appetite-appealing images and titles, build campaigns that account for seasonal products and shelf life, and integrate with your email marketing for maximum repeat purchases. Everything is reported monthly with focus on CLV rather than just first-purchase ROAS.

Everything you need to grow your food webshop.

Receive a custom proposal

Is this suitable for your webshop?

Our approach works best for:

• Food & beverage webshops with own brand or curation
• Webshops with products that have repeat purchase potential
• Brands that want to grow beyond just organic traffic
• Webshops already generating some revenue and wanting to scale
• Minimum €1,000/month ad budget available

Our approach is most effective for food webshops with products suited for repeat purchases, such as specialty coffee, artisan products or healthy snacks. Brands with their own identity and story benefit most, as we can use this narrative in advertising to create emotional connections with potential customers. A minimum budget of €1,000/month is needed for effective results.

Schedule a free consultation

What food webshops achieve with our campaigns

• 30-50% repeat purchases within 90 days
• Higher average order value via bundles
• Growing subscriber base
• Strong brand awareness via social content

Achieve the same results

Answers to your questions