More clients for your cleaning company

Fill your schedule with quality cleaning assignments

Whether you clean homes, offices, or commercial spaces — with the right online strategy you reach exactly the clients searching for reliable cleaning services. We ensure your company appears at the top when potential clients search for cleaning services in your area.

Why many cleaning companies struggle with growth

You deliver excellent work, but finding new clients remains a challenge. The cleaning industry is competitive and many companies still rely on word-of-mouth as their only source of new business. Meanwhile:

• You rely too much on word-of-mouth for new clients
• You're invisible on Google when people search for cleaning services
• Cheaper providers compete on price instead of quality
• You have no consistent stream of new inquiries

Many cleaning companies find that the traditional way of acquiring clients — through referrals and local networks — simply isn't enough to grow consistently anymore. The market is saturated with providers competing on price, making it difficult to differentiate on quality and reliability. Without an active online presence, you miss potential clients every day who search on Google for cleaning services in your area. This leads to unpredictable revenue and the feeling that your business isn't reaching its full potential.

The result? Peaks and valleys in your revenue, stress about the next job, and no predictable growth for your business.

Targeted campaigns that fill your schedule

We build an online strategy specifically designed for cleaning companies. By combining the right keywords, locations, and target audiences, we ensure your company appears to people actively searching for cleaning services.

• Google Ads campaigns targeting search intent in your area
• Local targeting at municipality and postal code level
• Campaigns optimized for phone leads and inquiries

Our approach starts with a thorough analysis of your market and competition. We identify the search terms your ideal clients use — from 'cleaning company near me' to specific services like 'office cleaning' or 'window washing'. Then we build campaigns that lead these searchers directly to your business, with compelling ad copy and landing pages that convert. Through continuous optimization, we lower your cost per lead and increase the quality of incoming inquiries.

Result: more quality inquiries from clients ready to book.

Word-of-mouth vs. online advertising

Word-of-mouth is valuable but unpredictable. Online advertising gives you control over your growth and ensures a constant stream of new clients.

The difference between a cleaning company that grows and one that stagnates often lies in the predictability of client intake. Word-of-mouth is fantastic as a supplement, but offers no guarantee of a constant stream of new assignments. With targeted online advertising, you determine how many new inquiries you want to receive per week and in which service area. This gives you the control you need to efficiently schedule your team and grow sustainably.

What does a lead cost for cleaning services?

Cost per lead varies between €15-40, depending on the type of service and region. Residential cleaning typically has lower cost per lead than commercial contracts, but the value per client also differs significantly.

Average 3-5x return on investment on your ad spend.

Complete online marketing strategy for cleaning companies

At Nexum Digital, you get an approach specifically developed for the cleaning industry:

• Google Ads campaigns per service category
• Local targeting on your service area
• Conversion tracking for phone calls and forms
• Landing pages optimized for conversion
• Monthly reporting with cost per lead
• Ongoing optimization and keyword research

Our service goes beyond just setting up ads. We build a complete system that ensures every euro you invest delivers maximum return. From the first click to the final booking, we track the entire journey so we know exactly which campaigns, keywords, and ads deliver the best clients. We use this data to continuously improve your campaigns and lower your cost per acquisition.

A complete package to grow your cleaning company.

Receive a custom proposal

Is this suitable for your cleaning company?

Our approach works best for established cleaning companies ready for structural growth:

• Cleaning companies with a team of 3+ employees
• Companies serving both residential and commercial clients
• Cleaning companies wanting to grow in a specific region
• Companies already generating revenue and wanting to scale
• Minimum €500/month ad budget available

We prefer working with cleaning companies that have already proven they deliver quality and are now ready for the next growth phase. Whether you specialize in office cleaning, industrial cleaning, window washing, or residential cleaning — our strategy adapts to your specific services and target audience. The most important thing is that you're willing to invest in sustainable growth and aren't just looking for a quick fix.

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What cleaning companies achieve with our campaigns

• 30-50% more inquiries within 2 months
• Cost per lead between €15-40
• Higher quality leads that actually book
• Predictable growth and planning

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Answers to your questions