More buyers and sellers for your real estate agency
Reach people who want to buy or sell now
The real estate market is competitive. We help you stand out to the right audience — people actively looking for a reliable agent.
Why real estate agencies choose Nexum Digital
Why standard marketing doesn't work for real estate
The real estate market is saturated. Every agent invests in marketing, but most make the same mistakes:
- Too much focus on property portals where you disappear among competitors
- Generic ads without clear differentiation
- No targeted approach to people in the right phase
- Lack of conversion tracking and optimization
The real estate market runs on speed and trust. Whoever is found first by a potential buyer or seller has a huge advantage. Yet many agents still rely exclusively on property portals where they disappear in a sea of competitors. With targeted Google Ads, you position yourself as the local expert at the exact moment someone considers buying or selling.
The result? You pay for visibility but don't get the leads you deserve.
Let us analyze your marketing strategy.
Targeted Google Ads that attract buyers and sellers
We build campaigns that reach people when they're making decisions:
- Geographic targeting on specific neighborhoods and municipalities
- Separate campaigns for buyers and sellers with tailored messaging
- Landing pages that convert visitors into concrete requests
We create separate campaigns for buyers and sellers, each with their own messaging and landing page. For sellers, we emphasize your expertise in property valuation and sales results. For buyers, we ensure visibility on relevant searches in the neighborhoods and municipalities where you're active. This dual-funnel approach maximizes the return on every euro invested.
Result: quality leads from people who want to act now.
Hyperlocal targeting
Focus on your service area down to neighborhood level
Dual-funnel approach
Separate strategies for buyers and sellers
Fast follow-up
Leads that are ready for a conversation
Property portals vs. own advertising
Many agents depend on Immoweb, Zimmo and other portals. But that strategy has limitations:
Property portals
- Competition with hundreds of other agents
- Limited control over your presentation
- High monthly costs without guaranteed leads
- No brand building — people remember the platform, not you
Own Google Ads
- Full control over message and targeting
- Direct traffic to your website and brand
- Targeting on specific search intent and location
- Build your own reputation and recognition
Property portals are useful for listing homes, but they're not an effective channel for attracting new sales mandates. With your own advertising, you build your brand and attract both buyers and sellers who see you as the local expert. The result is a sustainable competitive advantage that grows stronger the longer you advertise.
What does a lead cost via advertising?
Real estate keywords are competitive, but the commission per deal is high. One extra sale per month pays back your entire campaign.
Average €30-80 per qualified lead (buyer or seller).
Want to know what advertising can achieve for your agency?
Complete real estate marketing campaign
At Nexum Digital, you get a strategy tailored to your service area:
- Keyword research for buyers and sellers in your region
- Optimized ad copy that stands out
- Conversion-optimized landing pages
- Call tracking for phone inquiries
- Monthly reporting with clear KPIs
- Ongoing optimization for lower cost per lead
Our real estate campaigns are built from your unique positioning and service area. We analyze which search terms are most relevant for your type of properties and target audience, translating this into ads that radiate trust. The landing pages are designed to immediately prompt visitors to request a valuation or schedule a viewing.
Everything you need to consistently attract new clients.
Is this suitable for your agency?
Our approach works best for:
- Real estate agencies that want to grow in specific regions
- Agents who want to be less dependent on property portals
- Agencies that want to attract both buyers and sellers
- Agents investing in brand awareness
- Agencies with a minimum media budget of €800/month
Our approach is ideal for ambitious real estate agencies that want to strengthen their market position. Whether you have one office or multiple locations, we scale campaigns with your growth ambition. The only requirement is that you follow up on leads quickly and professionally, as fast response time is crucial in the real estate market.
What real estate agencies achieve with our campaigns
- 5-10 new leads per week (buyers + sellers)
- Direct requests for valuations and viewings
- Better brand awareness in the region
- Less dependence on portals
Answers to your questions
"Does this work for both buyers and sellers?"
Yes, we build separate campaigns with tailored messaging for both audiences.
"How quickly will I see results?"
The first leads usually come within 1-2 weeks. Optimal results after 1-2 months of optimization.
"Can you target specific neighborhoods?"
Absolutely, we can set up targeting down to neighborhood level for hyperlocal visibility.
"How much budget do I need?"
We recommend a minimum of €800-1,200/month ad budget for consistent results.
"What if I already have a marketing agency?"
We're happy to collaborate or specifically take over the advertising part.
Request a free strategy session
Discover how Google Ads can grow your real estate agency