More roofing projects for your roofing business
Reach homeowners who need a new roof or renovation now
No more small repairs. We deliver quote requests from clients who seriously invest in their roof — and are willing to pay for quality.
Why roofers choose Nexum Digital
Why many roofers struggle with marketing
You're good at your craft, but online visibility is another story. Meanwhile:
- You're flooded with requests for small leaks and repairs
- You get leads via platforms where 5 competitors make the same quote
- You're invisible to homeowners planning a complete roof renovation
- You lose revenue to competitors who do advertise online
The roofing sector faces a paradox: there's enormous demand for quality roofing work, but many businesses miss out due to lack of online visibility. Homeowners increasingly search Google for a roofer and choose the first companies they find. Those not visible at that crucial moment structurally lose profitable projects to competitors who do advertise online.
The result? You miss serious roofing projects daily that are actually profitable.
Let us analyze your online potential.
Targeted Google Ads that deliver the right roofing projects
We build campaigns that reach homeowners when they're searching:
- Geographic targeting for your service area (municipality, region)
- Keywords focused on roof renovation, new roofing, roof insulation, etc.
- Landing pages that convert visitors into quote requests
We build campaigns specifically targeting homeowners planning a roof renovation, not people wanting to fix a small leak. By combining the right keywords with compelling ads and a professional landing page, we ensure you only receive requests from clients with a serious project and budget. Seasonal optimization ensures your campaign budget works hardest when demand is greatest.
Result: serious clients ready to invest in their roof.
Project focus
Campaigns aimed at renovations, not small repairs
Local dominance
Become the go-to roofer in your region
Seasonal optimization
More budget in spring and autumn
Job platforms vs. own advertising
Many roofers use platforms for leads. But they have drawbacks:
Job platforms
- The same lead goes to multiple roofers
- Price competition drives your margins down
- Often small repairs instead of large projects
- No control over which requests you get
Own Google Ads
- Direct contact with potential clients
- Focus on the projects you want
- Full control over budget and targeting
- Build your own brand and reputation
The big difference between lead platforms and your own advertising lies in exclusivity and brand building. With platforms, you always compete on price because the same lead goes to multiple roofers. With your own campaigns, you receive requests exclusively and can position yourself on craftsmanship and quality. You also build brand awareness that generates increasingly more organic requests over time.
What does a lead cost via advertising?
Roofing keywords are competitive, but project value is high. One extra roof renovation per month more than pays for your entire campaign.
Average €50-120 per serious quote request for roof renovation.
Want to know what advertising can achieve for your business?
Complete roofing marketing campaign
At Nexum Digital, you get a strategy tailored to your specialization:
- Keyword research for roofing in your region
- Optimized ad copy that builds trust
- Conversion-optimized landing page
- Call tracking for phone inquiries
- Monthly reporting with clear KPIs
- Ongoing optimization and seasonal adjustments
Our package is specifically designed for roofing businesses and accounts for seasonal demand fluctuations. We start with an analysis of search volumes in your region and build campaigns that generate requests year-round. In spring and autumn we scale up, in winter we focus on roof insulation and maintenance. This way you have a stable inflow of projects throughout the year.
Everything you need to consistently land quality roofing projects.
Is this suitable for your business?
Our approach works best for:
- Roofing businesses that want to grow with larger projects
- Roofers who want to be less dependent on platforms
- Companies specialized in roof renovation, insulation or flat roofs
- Roofers investing in quality and long-term client relationships
- Businesses with a minimum media budget of €600/month
Whether you specialize in pitched roofs, flat roofs or roof insulation, our approach is fully adapted to your expertise. We work best with roofing businesses that deliver quality work and want to grow with larger, profitable projects rather than small repairs. Professional follow-up of leads is essential for maximum results.
What roofing businesses achieve with our campaigns
- 3-6 serious quote requests per week
- Higher average project value
- Better brand awareness in the region
- Stable workflow throughout the year
Answers to your questions
"Does this work for all types of roofing?"
Yes, we tailor the campaign to your specialization: pitched roofs, flat roofs, roof insulation, etc.
"How quickly will I see results?"
The first leads usually come within 1-2 weeks. Even faster in peak season.
"Can you target specific regions?"
Absolutely, we can set up targeting at municipality or postal code level.
"How much budget do I need?"
We recommend a minimum of €600-1,000/month ad budget for consistent results.
"What about the low season?"
We adjust campaigns seasonally and can focus on roof insulation in winter.
Request a free strategy session
Discover how Google Ads can grow your roofing business