More construction and renovation projects for your contracting business
Reach homeowners and businesses ready to build
No more wasting time on small jobs or bad payers. We deliver quote requests from serious clients who invest in quality.
Why contractors choose Nexum Digital
Why many contractors struggle with marketing
The construction industry runs on reputation and word-of-mouth. But that doesn't scale. Meanwhile:
- You waste time on quote requests that lead nowhere
- You get many small jobs but few large projects
- You're invisible to people who want to build or renovate now
- Competitors have a strong online presence
As a contractor, you're used to building on reputation and referrals, but that inflow is unpredictable. In a market where more homeowners search online for a reliable contractor, digital visibility is no longer a luxury but a necessity. Without targeted online marketing, you structurally miss clients willing to invest in quality rather than just looking for the cheapest option.
The result? You miss daily opportunities for profitable projects.
Let us analyze your online potential.
Targeted Google Ads that deliver the right construction requests
We build campaigns that reach people when they're actively looking for a contractor:
- Geographic targeting for your service area (up to 50km)
- Keywords focused on your specializations: new build, renovation, extension, etc.
- Landing pages that convert visitors into quote requests
Our campaigns are specifically built for the construction sector, with keywords reflecting buying intent rather than informational searches. We actively filter by region and project type so you only receive requests relevant to your specialization. The landing pages emphasize your craftsmanship, references and certifications to immediately build trust with potential clients.
Result: serious clients ready to invest.
Project focus
Campaigns aimed at larger, profitable projects
Local dominance
Become the go-to contractor in your region
Quality over quantity
Fewer leads, but better conversion
Job platforms vs. own advertising
Many contractors use platforms like Bobex or other comparison sites. But they have drawbacks:
Job platforms
- Paid leads that often go to 5 contractors
- Price competition drives margins down
- No control over which requests you get
- Clients often choose the cheapest, not the best
Own Google Ads
- Direct contact with potential clients
- Focus on your strengths and specializations
- Full control over budget and targeting
- Build your own brand and reputation
With job platforms, you pay for leads sent to multiple contractors simultaneously, making price competition the norm. With your own advertising, you're the only one receiving the request and can position yourself on quality and reliability. Additionally, every campaign builds your brand awareness in the region — something platforms will never do for you.
What does a lead cost via advertising?
Construction-related keywords are competitive, but project value is high. One extra renovation project per month more than pays for your entire campaign.
Average €40-100 per serious quote request.
Want to know what advertising can achieve for your business?
Complete construction marketing campaign
At Nexum Digital, you get a strategy tailored to your specialization:
- Keyword research for construction and renovation in your region
- Optimized ad copy that builds trust
- Conversion-optimized landing page
- Call tracking for phone inquiries
- Monthly reporting with clear KPIs
- Ongoing optimization for better results
We deliver a complete package tailored to your specific construction specialization and service area. From keyword research to trust-building ad copy, from a converting landing page to monthly reporting that shows exactly what your investment delivers. Everything is continuously optimized based on data, so your results improve month after month.
Everything you need to consistently land quality projects.
Is this suitable for your business?
Our approach works best for:
- Contracting businesses that want to grow with larger projects
- Construction companies that want to be less dependent on platforms
- Contractors with a specific specialization (new build, renovation, extension)
- Companies investing in quality and long-term client relationships
- Contractors with a minimum media budget of €800/month
Our services are most effective for contracting businesses that already deliver proven quality and are ready to grow. Whether you specialize in new builds, renovations or extensions, we adapt the strategy to your niche. Most importantly, you should be willing to follow up on leads quickly and professionally, as response speed often makes the difference.
What contracting businesses achieve with our campaigns
- 3-8 serious quote requests per week
- Higher average project value
- Better brand awareness in the region
- Less dependence on job platforms
Answers to your questions
"Does this work for all types of construction projects?"
Yes, we tailor the campaign to your specialization: new build, renovation, extension, shell construction, etc.
"How quickly will I see results?"
The first leads usually come within 1-2 weeks. Construction projects have a longer decision cycle.
"Can you target specific regions?"
Absolutely, we can set up targeting at postal code or municipality level.
"How much budget do I need?"
We recommend a minimum of €800-1,200/month ad budget for consistent results.
"What if I'm already fully booked?"
We can pause campaigns or focus on specific project types.
Request a free strategy session
Discover how Google Ads can grow your contracting business