More solar panel installations for your business

Reach homeowners who want to invest in solar energy now

The solar panel market is competitive, but demand keeps growing. We help you reach the right clients — homeowners and businesses ready to invest.

Why many solar panel companies struggle with leads

The market is full of players and competition is fierce. Meanwhile:

• You pay too much for leads via expensive comparison platforms
• You get requests from people who only compare on price
• You're invisible to customers searching via Google
• Larger players have more marketing budget and visibility

The solar panel market is flooded with providers all fighting for the same customers. Comparison platforms have transformed the market into a price war where margins evaporate. Meanwhile, hundreds of homeowners search Google daily for a reliable installer but can't find your business. The difference between growth and stagnation lies in how well you capture this online demand.

The result? You miss serious customers daily who do want to invest in quality.

Targeted Google Ads that deliver the right installation requests

We build campaigns that reach people when they're searching for solar panels:

• Geographic targeting for your service area
• Keywords focused on installation, not DIY or informational searches
• Landing pages that convert visitors into quote requests

Our campaigns target people actively searching for an installer, not those just looking up information about solar panels. We use specific high-intent keywords combined with ads that emphasize your expertise and service quality. The landing page is optimized to convert visitors directly into quote requests, with trust-building elements like certifications and reviews.

Result: serious clients ready for a quote.

Lead platforms vs. own advertising

Many companies buy leads via comparison sites. But they have drawbacks:

Lead platforms send the same request to multiple installers, meaning you always compete on price. With your own Google Ads, you get exclusive requests from clients who specifically found your business. This means not only better conversion, but also the ability to differentiate on quality and service rather than just the lowest price. Plus, you invest in your own brand awareness.

What does a lead cost via advertising?

Solar panel keywords are competitive, but average order value is high. With a good strategy, you quickly earn back the investment.

Average €30-80 per qualified quote request.

Complete solar panel marketing campaign

At Nexum Digital, you get a tailored strategy:

• Keyword research for solar panels in your region
• Optimized ad copy that builds trust
• Conversion-optimized landing page
• Call tracking for phone inquiries
• Monthly reporting with clear KPIs
• Ongoing optimization for lower cost per lead

We deliver a complete package specifically tailored to the solar panel industry. Our keyword research focuses on terms reflecting installation intent, and the ads highlight what makes your business unique. The landing page contains all elements a potential client needs to build trust and request a quote. Monthly reporting gives you clear insight into cost per lead and ROI.

Everything you need to consistently generate installation requests.

Receive a custom proposal

Is this suitable for your business?

Our approach works best for:

• Solar panel installers that want to grow
• Companies that want to be less dependent on lead platforms
• Installers focused on quality and service
• Companies that also want to attract B2B clients
• Installers with a minimum media budget of €800/month

Our approach works for both small specialized installers and larger companies with multiple teams. We can set up separate campaigns for residential and B2B, scaling with your capacity. The most important criterion is that you deliver quality work and are willing to follow up on leads quickly, as response speed matters in the solar panel market.

Schedule a free consultation

What solar panel companies achieve with our campaigns

• 5-15 qualified quote requests per week
• Higher conversion rate than via platforms
• Better brand awareness in the region
• Lower cost per acquisition long-term

Achieve the same results

Answers to your questions