Lead Generation Dashboard

    From source to deal in one funnel

    A Google Data Studio dashboard that connects your ad channels to your CRM (HubSpot, Pipedrive, Salesforce). See not just lead volume, but which sources convert qualitatively into revenue.

    Lead generation dashboard example in Google Data Studio with funnel and cost per lead
    Leads per source
    Cost per lead (CPL)
    Quality score
    Sales funnel stages
    Win rate per channel
    Lead-to-revenue
    What it shows

    Marketing and sales finally aligned

    One dashboard where marketing and sales read the same story — based on connected, not filtered data.

    Leads per source

    Which channels, campaigns and even keywords deliver leads?

    Cost per lead

    CPL per channel and campaign, benchmarkable in real-time.

    Sales funnel

    From MQL to SQL to deal: see where leads stall.

    Quality score

    Track which sources deliver leads that actually become customers.

    For whom

    For B2B and service companies that run on leads

    Built for B2B firms, service providers, installers, real-estate agents, lawyers and SaaS companies that report monthly on marketing spend versus closed deals.

    B2B SaaS
    Service businesses (HVAC, painters, cleaning)
    Construction, installation & roofing
    Real estate agents
    Lawyers, accountants, consultants
    Sales & marketing teams aligning

    Lead volume tells you nothing — quality and cost tell you everything

    A channel delivering 100 leads/month looks great — until only 3 become customers. A Google Data Studio Lead Generation Dashboard connects ad and form data with your CRM so you see not just volume, but conversion rate per step, win rate and ultimately cost per closed deal. That's how you allocate budget on real ROI.

    Marketing and sales alignment without spreadsheet wars

    In many companies marketing and sales work with different numbers because they each use their own tools and exports. One central dashboard with a live CRM connection ends that. Everyone looks at the same funnel, definitions and live numbers — leading to sharper conversations and faster decisions.

    Frequently asked questions

    HubSpot, Pipedrive, Salesforce, Zoho, Teamleader, ActiveCampaign and Close. For other CRMs we use connectors or an intermediate solution via Sheets/BigQuery.

    We map the lead status from your CRM (MQL, SQL, customer, lost) back to the original marketing source. Every lead is weighted by actual outcome.

    Yes. Provided sales updates status correctly in CRM, source attribution works identically to online closes.

    Standard 1 to 2 weeks. CRM connections with custom fields or complex mapping can take up to 3 weeks.

    Ready for a lead funnel without black holes?

    Book a free dashboard strategy call and connect marketing & sales within 2 weeks.

    Let's Talk
    Direct contact

    Ready to move forward with Lead Generation Dashboard?

    Fill in your details. We'll get back to you within 24 hours with a concrete proposal.

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