E-commerce Dashboard

    Revenue, margins and top products in real-time

    A Google Data Studio e-commerce dashboard that connects Shopify, WooCommerce or your headless shop to GA4, Google Ads and Meta. See which campaigns and products actually drive revenue per channel.

    E-commerce dashboard example in Google Data Studio with revenue, ROAS and top products
    Real-time revenue
    ROAS per channel
    AOV & conversion rate
    Top products & margins
    Cohort analyses
    Returning customers
    What it shows

    From click to order in one view

    Combine marketing data with shop data so you know which campaigns are profitable — not just which clicks they deliver.

    Revenue & orders

    Per channel, campaign, product and period in one smooth overview.

    ROAS & margins

    ROAS plus POAS option: steer on profitability, not just revenue.

    AOV & conversion

    How do average order value and conversion rate shift per segment?

    Top products

    Which SKUs deliver revenue, which generate returns and waste?

    For whom

    For shops that want to grow data-driven

    Suited for standalone shops, D2C brands and e-commerce teams inside retailers who weekly decide on ad budget, stock and promotions.

    Shopify & Shopify Plus
    WooCommerce / Lightspeed
    Magento & headless setups
    D2C brands
    Multi-shop retailers
    E-commerce managers & owners

    Stop guessing what's actually profitable

    Many shops steer on ROAS from the ad platform, not on margin. The result: campaigns with seemingly high ROAS run on thin-margin products, while truly profitable combinations stay hidden. A well-built e-commerce dashboard connects order data, cost price and ad spend so you steer on profitability instead of vanity metrics.

    Surfacing cohorts, retention and upsell

    Beyond daily numbers we also surface cohorts: which acquisition channels bring repeat customers? Which campaigns produce one-hit wonders? By making retention and customer lifetime value visible you make better decisions on both acquisition and CRM budget.

    Frequently asked questions

    Yes, both. We connect Shopify (incl. Plus), WooCommerce, Lightspeed eCom, Magento and headless setups via GA4 events plus direct shop APIs when that adds value.

    Yes, provided you supply cost per SKU (CSV or via your shop). We then build a POAS view that shows profitability per channel and campaign.

    Yes, if your shop exports that data. We show net revenue so optimistic ROAS numbers don't mislead you.

    A working version typically within 1 to 2 weeks. Setups with POAS and cohort analyses can take up to 3 weeks.

    Ready to unlock your shop data?

    Book a free dashboard strategy call and see within a week which products are actually profitable.

    Let's Talk
    Direct contact

    Ready to move forward with E-commerce Dashboard?

    Fill in your details. We'll get back to you within 24 hours with a concrete proposal.

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